We all know that attracting new clients, as well as retaining our current clients, has a direct relationship with our gross revenue. Right? But what does revenue have to do with branding? A bunch!
Check out the list below to see if you’re making any of the following branding mistakes?
Mistake 1: Hiding behind a logo
Someone told me the other day that we are bombarded with over 3,000 pieces of marketing each and every day. With all of this noise, how is someone going to be able to connect with you if all you show on our website is a logo?
A headshot is a great first step, but should you want to take it further, which I highly recommend, think about booking a personal branding photoshoot. This type of session would include multiple pictures of you all designed to help you stand out in the crowd, represent your brand and connect with others.
Mistake 2: Not building your network
To grow your personal brand and your business, you need to stay top of mind with other professionals in the industry as well as your clients & audience. Whether local or not, networking in person and online is essential.
With personal branding photography, keeping these connections fresh and nurturing your relationships online can easily continue even though you’re not face to face. One personal branding shoot can provide you with a portfolio of pictures. These pictures of you and your business help bring visual life to the stories you’re telling on social media, in your LinkedIn articles, and blog.
Mistake 3: Not sharing your story
What business are you in? What are your passions? Why do you do what you do?
These are all questions your audience has about you. A personal branding session can provide you with a portfolio of pictures that visually show you doing what you love whether it’s working in your store or hiking on the weekend.
These photos along with your writing portray the answers to your audiences’ questions allowing them to easily connect to you.
People need to be able to relate to and trust you, so if you want to grow your personal brand, you need to be willing to share your story with pictures.
Mistake 4: Being inconsistent
Consistency is another way to build trust, which is crucial to the success of any business.
An introduction to you and your business may start with a viewer noticing a social media post shared by a friend. Interested in your product or service, that same viewer checks out your website. Do both of these platforms look and feel the same?
Brand consistency not only includes things like colors and fonts, but it also includes your copy (what you write about) and imagery. Imagery includes all pictures. Keep in mind that your website, marketing materials & social platforms should all look and feel the same.
Need some assistance with this? A personal brand photography session is the perfect choice for professionals who need pictures that help them show up consistently and professionally.
A personal brand photography session is designed with your brand in mind from the very beginning. Your provided with a portfolio of photos that help you tell your story in a visual way. These photos will help tie together your website, social media posts, and marketing materials for a consistent look and feel.
Your brand needs to be prominent and consistent if you truly want to make an impact. Be where your audience is and make sure that they’re hearing from you on a regular basis.
Mistake 5: Failing to grow your online presence
We live in a world of technology and instant gratification. Customers can find almost any information they want within a matter of minutes. Your social media platform is one of the places your audience can start to get to know you and, with time, build a relationship. Showing up regularly, sharing, and engaging with your audience helps you grow your online presence.
With many automation applications, curating a months’ worth of social media posts has gotten much easier. But what about creating the actual content? Content creation can be challenging between creating the actual copy and finding an appropriate picture for each post or article. What if I said you could batch this process as well?
Scheduling a personal brand photography session helps you create a portfolio of pictures all within a single session saving you both time and effort.
There you go! You’ve just learned about 5 personal branding mistakes that can be avoided and how scheduling a personal branding photo session can help your business become more than a logo, build your network, share more of your business and personal passions, be consistent across all platforms and grow your audience.