As more people become small business owners, the word “branding” has become a very popular buzz word.

It’s for this reason that personal branding photography has also grown in popularity.

You might not realize it, but personal branding photography is an investment and a tool that can help you grow your business.

When you include branding images in your marketing, it’s easier for people to understand who you are and what you do.

6 Ways Personal Branding Photos Can Grow Your Business

1. Add compelling images to your website

If you want to grab a website visitor’s attention in an authentic way, you’re going to need engaging photos. Not generic stock photos but instead I’m suggesting images that include you.

People visiting your website want to learn about the person they might be doing business with. Copy is definitely still important, but people are very visual in nature which is why quality photos matter.

The photos on your website should serve a purpose. They should tell your story.

2. Personalize your marketing material

If you print business cards, leaflets or design any other marketing material to promote your business, it’s important to include professional images.

By adding photos, your brand also becomes more recognizable to clients – an important factor in building trust.

3. Create unique social media content

Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility.

Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable.

4. Liven up your email signature

An email signature that has a photo automatically stands out!

It also shows that you’re a professional who is transparent and confident in what they do.

Plus, if you chat to a client over email for several weeks, it makes meeting you for the first time more comfortable and natural because they know what you look like.

5. Send your photo along with guest posts

If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small, but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites.

6. Enhance your PR efforts

Have you been thinking about approaching publications and PR firms about publicity opportunities?

If so, professional branding photos are a must!

When you want to position yourself as an expert in your industry, a high-quality photo goes a long way. Plus, a reputable publication or firm will always ask you to send a photo anyway.

When you take your business seriously, others will too.

Personal branding pictures ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from your competitors.

A personal branding session just might be the investment you need to boost your business in a big way.

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